Google – Did It Help Big Brand Operators?

October 31, 2008

By Simon Collins, Director, Cashcade Ltd.
Around four years ago Google UK stopped taking online gambling adverts on their PPC Adwords business. At the time it was deemed by many in the gaming sector as a restriction on operations, but strangely it has probably helped keep costs down for many UK gaming brands.
At the time [...]

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Spread Betting Picks Up The Pace

October 31, 2008

By Simon Collins, Director, Cashcade Ltd.
Once the preserve of stockbrokers and market makers spread betting is becoming more popular than ever among smaller investors, with as many as 1 million people in the UK now taking part.
The credit crunch has sparked a surge in spread betting in Britain, as people speculate tax-free on the financial [...]

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Gambling 2.0?

October 31, 2008

By Simon Collins, Director, Cashcade Ltd.
A lot has been written and said about ‘Web 2.0′ since the term was coined by Silicon Valley guru Tim O’Reilly in 2005.
The idea is that the growing sophistication of the web makes it more like the operating systems that sit inside our computers, rather than just a big [...]

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Online, Booming and British!

October 31, 2008

By Simon Collins, Director, Cashcade Ltd.
When people think about successful businesses using cutting-edge technology they tend to think about America and specifically Silicon Valley.
However, while the US may be home to many such companies, there’s one sector where all of the main players are in the UK. And that’s the online gambling and gaming business. [...]

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Why Is This Blog Called Perfect Storm?

October 17, 2008

The UK gambling industry has been hit by several powerful forces that have shaken up the sector’s biggest houses and sent the furniture flying.

This blog will provide a commentary on this ‘Perfect Storm’ from the industry’s perspective. We will be offering up Cashcade’s thoughts alongside the views of others from around the business. And we [...]

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