In these credit crunch times, businesses around the UK are seeking to bolster their core revenues with new income streams.
Companies such as Cashcade and 888 have already experienced a sharp rise in interest for white label partnerships with key household brands.
“We have been inundated with requests for information about possible partnership opportunities in the last quarter of this year,” said Almira Mohamed, head of partnerships at Cashcade. “Businesses across all different sectors are approaching us about white label opportunities and affiliate partnerships with our core brand Foxy Bingo”.
Cashcade already runs successful white labels for Trinity Mirror Group, Scottish Media Group, Emap, Independent News and Media Group, P&O Ferries, Blue Nun, Puzzler Media Ltd.
In these challenging times, businesses need to ensure they know and understand their customer base and maximise their relationship with these customers, by offering them relevant and good value partnerships. Online bingo, for those brands with similar audience profiles, has proved to be an effective revenue stream which can be set up very easily, with minimal effort from brand partners.
“Once we have identified a similar audience fit with brands who have an effective route to market – a thriving online community, an email database, advertising space within print media – then we can provide the white label bingo site, the marketing assets to promote the site and the 24/7 customer service needed to acquire and retain players. This can all be turned around within a month”, continues Almira Mohamed.
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I do hope that these new revenue streams can boost our current economy.