Comments on: Online Bingo – What Does The TV Spend Explosion Say? http://www.cashcade.co.uk/2009/04/03/335 UK Online Gambling Voice Tue, 20 Jul 2010 18:48:35 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Why Does Online Gambling Love TV Advertising? | Perfect Storm http://www.cashcade.co.uk/2009/04/03/335/comment-page-1#comment-115 Why Does Online Gambling Love TV Advertising? | Perfect Storm Mon, 29 Jun 2009 13:22:03 +0000 http://perfectstorm.cashcade.co.uk/2009/04/03/335/#comment-115 [...] take a look at the post that Phil Fraser wrote on this blog a few weeks back. In 2008, online bingo sites alone spent [...] [...] take a look at the post that Phil Fraser wrote on this blog a few weeks back. In 2008, online bingo sites alone spent [...]

]]> By: Dave http://www.cashcade.co.uk/2009/04/03/335/comment-page-1#comment-61 Dave Thu, 16 Apr 2009 13:01:38 +0000 http://perfectstorm.cashcade.co.uk/2009/04/03/335/#comment-61 I'm sure the TV adverts work to some extent, but without being totally trackable im suprised such sums are being spent. It must therefore have some impact for these bingo operators to continue spending on TV advertising rather than just being for brand recognition. What would be interesting though if this kind of money spent purely on Internet advertising would prove more beneficial or not. I’m sure the TV adverts work to some extent, but without being totally trackable im suprised such sums are being spent. It must therefore have some impact for these bingo operators to continue spending on TV advertising rather than just being for brand recognition. What would be interesting though if this kind of money spent purely on Internet advertising would prove more beneficial or not.

]]> By: Nicola Shute http://www.cashcade.co.uk/2009/04/03/335/comment-page-1#comment-60 Nicola Shute Fri, 03 Apr 2009 21:33:45 +0000 http://perfectstorm.cashcade.co.uk/2009/04/03/335/#comment-60 When it comes to the media campaigns on our television screens arent some online bingo sites finding that the money is ultimately thrown down the pan when the ASA receive just ONE complaint resulting in the campaign being banned? The most recent of which being the Tombola Bingo adverts. If these adverts appeal in anyway to anything other than the target audience then each runs the risk of being pulled by the ASA. Why then has the ComparetheMeerkat campaign not been pulled? Does this not entice children to rush to their PC's to buy insurance or whatever it is the campaign is advertising? Whilst it is understood that bingo adverts should be entirely aimed at the over 18's can't the same be said about many media campaigns appealing to more than the target audience? When it comes to the media campaigns on our television screens arent some online bingo sites finding that the money is ultimately thrown down the pan when the ASA receive just ONE complaint resulting in the campaign being banned?

The most recent of which being the Tombola Bingo adverts. If these adverts appeal in anyway to anything other than the target audience then each runs the risk of being pulled by the ASA.

Why then has the ComparetheMeerkat campaign not been pulled? Does this not entice children to rush to their PC’s to buy insurance or whatever it is the campaign is advertising?

Whilst it is understood that bingo adverts should be entirely aimed at the over 18’s can’t the same be said about many media campaigns appealing to more than the target audience?

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