By Simon Collins, Director, Cashcade Ltd. We are delighted to be able to announce that Cashcade Ltd has joined forces with PartyGaming PLC. As well as offering an absolutely first-class gaming experience for our 2.2 million registered players, our success has been achieved with an amazing team here at Foxy Towers, and innovative marketing campaigns [...]
A look at the economist article about trends in online gambling.
By Simon Collins, Director, Cashcade Ltd. The blogosphere is always full of great discussion about new business models for the internet. Recently the launch of Chris ‘Long Tail’ Anderson’s latest book “Free: The Future of a Radical Price” has been the focus of discussion for many heavyweight commentators, including Malcom ‘Tipping Point’ Gladwell, Seth ‘Purple [...]
By Max Aquilino, Director, 77 Agency. Since Google re-opened its main advertising space (Adwords) to UK gambling advertisers in October 2008 there has been a lot of confusion on the real benefits that PPC brings to gambling sites and whether gambling companies are taking full advantage or just spending money for the sake of it. [...]