By Simon Collins, Founder, Cashcade Ltd.
Rapid TV News analyses the changing nature of TV. One way it does is this to organise round tables among key industry figures to help get a sense of the trends and issues they believe are important at the sharp end of the business.
They recently looked at the way in which the TV and gaming and gambling industries are working together and in some cases forming partnerships. Here’s how the round table was framed : ‘Over the past few years we have seen an enormous change in the relationship between the broadcast and gambling worlds. Regulation in Europe is now starting to change radically, presenting barriers and opportunities to existing or would be operators. In the UK advertising gambling services has been permitted on TV for some time, and with the shift in Ofcom’s licensing to recognise gambling as Teleshopping we now have clearer opportunity for broadcasters and gambling operators to work together to bring new transactional revenue generating content to TV audiences’.
Cashcade’s very own Mark Segal, our Finance Director, went along to join the discussion which you can see here.
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