Cashcade have been active in the gaming space for over 6 years and have in that time been both a software developer and marketing organisation. Most recently the company has promoted IGT casino software as well as Casavas bingo software for clients such as; SMG, Trinity Mirror, P&O, Attheraces and many more.Additionally, the business has developed its own brands Getminted.com and Foxy Bingo into high successful products in their own right.

The Power Of Free!

July 13, 2009

By Simon Collins, Director, Cashcade Ltd. The blogosphere is always full of great discussion about new business models for the internet. Recently the launch of Chris ‘Long Tail’ Anderson’s latest book “Free: The Future of a Radical Price” has been the focus of discussion for many heavyweight commentators, including Malcom ‘Tipping Point’ Gladwell, Seth ‘Purple [...]

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Gambling on PPC – The Winners and Losers!

July 6, 2009

By Max Aquilino, Director, 77 Agency. Since Google re-opened its main advertising space (Adwords) to UK gambling advertisers in October 2008 there has been a lot of confusion on the real benefits that PPC brings to gambling sites and whether gambling companies are taking full advantage or just spending money for the sake of it. [...]

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Why Does Online Gambling Love TV Advertising?

June 29, 2009

By Simon Collins, Director, Cashcade Ltd. How is the online gambling industry making TV advertising work so well while established brands are giving up on it? Pick up any marketing magazine or the business section of a newspaper and there’s likely to be a story about the death of TV. Not watching TV of course. [...]

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Cashcade Wins The Prizes

June 24, 2009

By Simon Collins, Director, Cashcade Ltd. As everyone knows here at Foxy Towers there’s nothing more we like than giving out prizes to our players. However, we have been winning a few prizes of our own recently, so if you’ll forgive us, we’d like to indulge ourselves in a little bit of backslapping! Firstly, our [...]

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Foxy – Do You Love Him Or Hate Him?

May 27, 2009

By Simon Collins, Director, Cashcade Ltd. We were delighted here at Foxy Towers when Marketing Magazine reported that the Foxy Bingo brand was top of the pops in its Adwatch column, an ongoing assessment of the best recognised brands in the UK. But just as interesting for us is seeing regular people around the country [...]

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What's Wrong With Online Gambling?

May 8, 2009

By Simon Collins, Director, Cashcade Ltd. I’m proud to be helping build a new modern gambling industry by taking advantage of the opportunities created as the web becomes part of everyday UK life. And I’m pleased to be building a responsible, profitable company that conforms with the UK’s stringent regulations. Also, I’m happy to be [...]

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What Gordon Did Get Right

April 21, 2009

By Simon Collins, Director, Cashcade Ltd. We’ve written an article for the Independent’s media section about the UK online gambling industry. It’s based on the themes that we focus on here on the Perfect Storm blog. Here’s a snippet… “Did Gordon Brown fail to regulate a bunch of city bankers who we now know were [...]

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Online Bingo – What Does The TV Spend Explosion Say?

April 3, 2009

By Phil Fraser from WhichBingo. Last week, WhichBingo UK exclusively revealed the total TV advertising spends of online bingo sites in 2008, according to Nielsen Media Research. The news that that online bingo sites spent over £7million in 2008 on TV advertising says a lot about the industry. With almost 250 different online bingo sites [...]

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Why You Should Start-Up In Online Gambling

March 3, 2009

By Simon Collins, Director, Cashcade Ltd. With the recent economic chaos created by questionable practices in discredited investment banks, it may be time to focus on building businesses through sound principles in promising new markets, such as online gambling, where the UK has a natural advantage. That may sound strange because the perceptions of online [...]

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Online Bingo Affiliates – Quality Counts!

February 19, 2009

By Joe Saumarez Smith from Crown Bingo. The affiliate market for online bingo is still relatively small. A few major sites have developed which dominate the market – Phil Fraser’s Which Bingo, Scott Logan’s Bingo Port and Raj Ramanandi’s Bingo Base are the obvious ones – but it is surprising how uncrowded the market place [...]

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