By David Hansel, Partner, Hansel Henson LLP & Christian Panayi. The important matter of whether Google can lawfully allow advertisers to use its AdWords service to bid on keywords that are registered trade marks ought to have become a lot clearer as a result of a much anticipated opinion of the Advocate General of the [...]
By Simon Collins, Director, Cashcade Ltd. We are delighted to be able to announce that Cashcade Ltd has joined forces with PartyGaming PLC. As well as offering an absolutely first-class gaming experience for our 2.2 million registered players, our success has been achieved with an amazing team here at Foxy Towers, and innovative marketing campaigns [...]
By Simon Collins, Director, Cashcade Ltd. The blogosphere is always full of great discussion about new business models for the internet. Recently the launch of Chris ‘Long Tail’ Anderson’s latest book “Free: The Future of a Radical Price” has been the focus of discussion for many heavyweight commentators, including Malcom ‘Tipping Point’ Gladwell, Seth ‘Purple [...]
By Simon Collins, Director, Cashcade Ltd. We were delighted here at Foxy Towers when Marketing Magazine reported that the Foxy Bingo brand was top of the pops in its Adwatch column, an ongoing assessment of the best recognised brands in the UK. But just as interesting for us is seeing regular people around the country [...]