Changing Face Of TV

August 3, 2010

How online gambling and TV are merging.

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PartyGaming and Bwin merge to become largest online gambling firm.

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How innovation is driving growth in the UK online gambling market.

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Trends in online gambling.

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Consolidation is the buzz word in the industry nowadays. Gone are the guys in small teams who work hard and are all committed to driving revenue 12 months each year. We now see a culture where year-end profit is more important as it increases the attraction of a sale.

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Are AdWords Bad Words?

October 14, 2009

By David Hansel, Partner, Hansel Henson LLP & Christian Panayi. The important matter of whether Google can lawfully allow advertisers to use its AdWords service to bid on keywords that are registered trade marks ought to have become a lot clearer as a result of a much anticipated opinion of the Advocate General of the [...]

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Foxy Takes Up Poker!

July 23, 2009

By Simon Collins, Director, Cashcade Ltd. We are delighted to be able to announce that Cashcade Ltd has joined forces with PartyGaming PLC. As well as offering an absolutely first-class gaming experience for our 2.2 million registered players, our success has been achieved with an amazing team here at Foxy Towers, and innovative marketing campaigns [...]

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A look at the economist article about trends in online gambling.

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The Power Of Free!

July 13, 2009

By Simon Collins, Director, Cashcade Ltd. The blogosphere is always full of great discussion about new business models for the internet. Recently the launch of Chris ‘Long Tail’ Anderson’s latest book “Free: The Future of a Radical Price” has been the focus of discussion for many heavyweight commentators, including Malcom ‘Tipping Point’ Gladwell, Seth ‘Purple [...]

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By Simon Collins, Director, Cashcade Ltd. How is the online gambling industry making TV advertising work so well while established brands are giving up on it? Pick up any marketing magazine or the business section of a newspaper and there’s likely to be a story about the death of TV. Not watching TV of course. [...]

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