Consolidation is the buzz word in the industry nowadays. Gone are the guys in small teams who work hard and are all committed to driving revenue 12 months each year. We now see a culture where year-end profit is more important as it increases the attraction of a sale.
By Simon Collins, Director, Cashcade Ltd. We are delighted to be able to announce that Cashcade Ltd has joined forces with PartyGaming PLC. As well as offering an absolutely first-class gaming experience for our 2.2 million registered players, our success has been achieved with an amazing team here at Foxy Towers, and innovative marketing campaigns [...]
By Simon Collins, Director, Cashcade Ltd. How is the online gambling industry making TV advertising work so well while established brands are giving up on it? Pick up any marketing magazine or the business section of a newspaper and there’s likely to be a story about the death of TV. Not watching TV of course. [...]
By Simon Collins, Director, Cashcade Ltd. We were delighted here at Foxy Towers when Marketing Magazine reported that the Foxy Bingo brand was top of the pops in its Adwatch column, an ongoing assessment of the best recognised brands in the UK. But just as interesting for us is seeing regular people around the country [...]
By Phil Fraser from WhichBingo. Last week, WhichBingo UK exclusively revealed the total TV advertising spends of online bingo sites in 2008, according to Nielsen Media Research. The news that that online bingo sites spent over £7million in 2008 on TV advertising says a lot about the industry. With almost 250 different online bingo sites [...]
By Darren Sims from 888 It may sound strange to talk about a Bingo ‘industry’. After all, it’s just a game with its own strange lingo such as ‘Legs Eleven’, ‘Mississippi Slick’ and “Hockey Sticks’. Right? One for lovely old ladies looking to socialise, test their grey matter and maybe win a few pounds along [...]
By Nickie Shute Did you know that there are now over 250 online bingo sites to choose from? The online bingo industry is definitely one that has seen a huge growth over the last 12 months and you have to ask yourself what is the reason behind this. Is it anything to do with the [...]